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scoot/global brand refresh.
we revamped one of singapore's youngest airlines, which, let's face it, was rocking
a seriously outdated vibe and messaging. we started with a bold brand mantra that encourages all travellers to question their budget airline experience including the one they have with us – cause budget or not, travel deserves better.
we didn't just tweak the brand message; we totally spiced up their whole vibe! with tons of fresh and customized illustrations, animations, and new brand rules, we gave scoot a seriously rad makeover. now they're rocking a dynamic, modern, and super uplifting brand personality.
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