re-/new brand creation.
According to a recent research made by Nielsen Media, there are more than 500,000 brands in the world. I’m proud to say that we’ve created one of them. Starting from its name, tagline, packaging design, e-commerce site, films and more.
Re-, an impact first, sustainable food and beverages brand.
It is made for conscious consumers who always seek more information about the brand and its impact.
The name Re- is a prefix that represents all the better things we provide to the consumers, by taking the form of different words such as Re-think, Re-duce, Re-create, Re-new etc.
Each Re- product creates an impact for farmers, local communities or for our planet.
That’s why we have overloaded our packaging with information where consumers can find the impact each product create.
the e-commerce site
Our website was designed with sustainability in mind as well.
Consumers can switch to dark mode to save energy while checking out our products.
the films
We’ve created 7 animated films, one for each key impact Re- creates.
Just like our packaging and e-commerce site, the films also aim to inform consumers about the power they hold every time they walk into a supermarket.
Each film starts with one product and communicates the impact it creates somewhere in the world.
We’ve chosen an animation style that can convey the easy feeling of transforming lives and the world through simple choices.
